About Us

NorthPoint, LLC was formed in January of 2013 with the express goal of helping the business community and individuals deal with the complex rules and regulations surrounding the Patient Protection and Affordable Care Act.

The Affordable Care Act passed in March 2010 is one of the largest and furthest reaching laws ever.  The law changes nearly every law applicable to the employer-employee relationship such as HIPAA, the Fair Labor Standards Act, ERISA, the Social Security Act, the Internal Revenue Code, and the Public Health Service Act.  Whether you are a large business, small business or an individual this law will affect you in one form or fashion.

Senior Partner – Aaron Van Pelt, ChHC®, REBC®, RHU®

After 15 years in the group health industry Aaron Van Pelt has obtained the Chartered Healthcare Consultant (ChHC) and Registered Employee Benefit Consultant (REBC) professional designations.  The ChHC program is considered the most comprehensive credential available for benefits specialists, healthcare consultants, and financial advisors interested in effectively providing clients with cutting-edge information. The curriculum provides professionals with an in-depth understanding of the latest reforms in the healthcare mandated by recent legislation.  A Chartered Healthcare Consultant (ChHC) can provide expert advice on a broad range of health insurance related topics including state exchanges; medical loss ratios; Early Retiree Reinsurance Programs (ERRPs); Flexible Spending Accounts (FSAs); Health Savings Accounts (HSAs); Cafeteria Plans; and more.

The Registered Employee Benefits Consultant (REBC) designation is the undisputed professional credential for persons who are selling or servicing the group insurance, health insurance, retirement planning, and incentive compensation markets.

The Registered Health Underwriter (RHU) designation is the undisputed professional credential for persons involved in the sale and service of disability income and health insurance. Individuals earning the RHU designation demonstrate a high level of knowledge about the principles and practices governing the disability income and health insurance business

Senior Partner – Matthew Rydell, CLU®, ChFC®

After 22 years in the Insurance industry, Matt brings a different perspective to the group insurance planning process through his knowledge as a Chartered Financial Planner. As a Chartered Financial Consultant, Matthew has taken extensive exams in financial planning, taxes, insurance, estate planning, and retirement.

Account Executive – Melissa Whiteman

Melissa’s professional career spans 24 years and has been centered around healthcare and customer service.  She has spent the last 7 years specifically working with employers regarding their group benefit.  Melissa is the key component to our ability to deliver on our promise of quality consulting and exceptional customer service.  Her responsibilities will include but not be limited to:

  • Employee Claims Assistance
  • Billing Support
  • Adds/Deletes
  • Enrollment Support